KEEP THEM DIVIDED

KEEP THEM DIVIDED — THE ROLA COLAS

“Keep Them Divided” is about how people can be controlled by being encouraged to fear, distrust and fight one another.

The song reflects my own experiences and observations — how religion, politics, money and social divisions can turn ordinary people against each other.

The message is simple:

If you keep people divided, they are less likely to stand together and question those in power.

It isn’t about telling people what to believe. It is about asking them to look beyond the division and ask one simple question:

Who benefits when we fight each other?

The Rola Colas — 2026